Dropbox Pro will also now include the ability for users to log into their Dropbox accounts via the web and wipe data from their Dropbox folders on individual devices if they're lost or stolen.īut it's hard to see how any new features could have sustained Dropbox's business in the long run if it continued to charge so much more than the competition. New features announced Wednesday for Dropbox Pro include a view-only option for shared folders and optional password protection and expiration dates for shared file links. On top of its basic functions, Dropbox has built a range of features, from file-sharing to photo galleries. >The competition becomes squarely about what each competitor can do, rather than how much users can upload. And Dropbox likes to claim its syncing algorithms are faster and more reliable than anyone else's. Syncing files across devices is a very different problem than simply backing them up. Dropbox's namesake folder is so deceptively simple that it's easy to forget that you're interacting with a heavily engineered interface on top of a storage backend. So, if Dropbox isn't really selling storage, then what is it selling? Services.

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